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analysis in the retail information technology industry examined the specific. It is noted that information technologies application is aimed at creating such forms and methods of future managers’ professional and communicative competence formation, which provide effective disclosure of the individuality of the student, his/her cognitive processes, personal qualities, development of intelligence. Strengths-Weaknesses-Opportunities-Threats or SWOT analysis, and to assess. A simple way to evaluate the security of your IT systems is through the use of a SWOT analysis. The exercise involves the identification of internal and external issues that work in favor of or to the detriment of the health and security. For anyone unfamiliar with the acronym, SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT-analysis of the structure and content of the classification model of professional and communicative competence and SWOT-analysis of information technologies application in the educational process in order to form professional and communicative competence of future managers were made. A simple way to evaluate the security of your IT systems is through the use of a SWOT analysis. To achieve the aim the following tasks were stated: to determine the potential of breakthrough information technologies in the formation of professional and communicative competence of future managers to develop the methodological support to the integrative technology and to check methodical and pedagogical efficiency of introduction of breakthrough information technologies in the process of future managers’ professional and communicative competence formation. The purpose of this study is to theoretically and experimentally prove the possibility of using breakthrough information technologies in the future managers’ professional and communicative competence formation in a university. Interpersonal communication affects the state, behavior, attitudes, regulation of joint activities of all participants.